E-Commerce Senior Digital Marketing Specialist

Work Type: Remote
Employment Type: Full-time / Long-term Contract

Job Summary

We are seeking a highly skilled and results-driven Senior Digital Marketing Specialist to lead and execute the digital growth of our e-commerce marketplace.

This role requires deep, hands-on expertise in performance marketing, media buying, SEO/SEM, LinkedIn advertising, and AI-powered content creation. The ideal candidate is both a strategic thinker and a strong executor, capable of building end-to-end marketing strategies that drive measurable growth in a marketplace business model.

Key Responsibilities

Digital Strategy & Planning

• Develop and execute a comprehensive digital marketing strategy aligned with marketplace growth objectives.

• Build detailed monthly and quarterly marketing plans covering acquisition, conversion, and retention.

• Define channel mix, budgets, KPIs, and performance benchmarks.

• Align marketing efforts with sales, vendor acquisition, and revenue targets.

Media Buying & Performance Marketing

• Plan, launch, manage, and optimize paid media campaigns across:

  • Google Ads (Search, Display, Performance Max)

  • LinkedIn Ads (B2B-focused campaigns)

• Optimize campaigns based on ROAS, CAC, conversion rates, and lead quality.

• Conduct A/B testing on creatives, audiences, landing pages, and funnels.

• Manage advertising budgets efficiently and deliver clear performance insights.

SEO & SEM

• Develop and execute SEO strategies for marketplace, category, and product pages.

• Conduct keyword research for both buyer and vendor acquisition.

• Optimize on-page SEO, landing pages, and content structure.

• Manage SEM campaigns in alignment with organic growth goals.

• Track rankings, traffic, and conversion performance.

AI-Powered Content & Creative Production

• Use AI tools to create:

  • Marketing visuals and ad creatives

  • Short-form videos for ads and digital campaigns

  • Brand identity materials and visual assets

• Ensure scalability of content while maintaining brand consistency and quality.

• Continuously adapt creatives based on performance data.

Branding & Brand Identity

• Develop and maintain brand identity materials for the marketplace.

• Ensure visual and messaging consistency across ads, website, social media, and presentations.

• Support brand positioning for both buyers and vendors.

• Create or oversee brand decks, pitch materials, and campaign assets.

Content & Messaging

• Write and optimize ad copy, website content, landing pages, and campaign messaging.

• Ensure content aligns with the marketplace value proposition and buyer/vendor pain points.

• Collaborate closely with sales and operations teams to align messaging with business needs.

Marketplace & E-commerce Growth

• Design and optimize marketing funnels for:

  • Buyer acquisition

  • Vendor onboarding

  • RFQ and order conversion

• Understand and work within marketplace dynamics (supply and demand balance).

• Support campaigns targeting both buyers and sellers.

• Improve conversion rates across the entire customer journey.

Analytics, Reporting & Optimization

• Track performance across all digital channels.

• Analyze data and provide actionable insights.

• Prepare structured performance reports with clear recommendations.

• Continuously optimize strategies based on results.

Key Performance Indicators (KPIs)

• ROAS and overall marketing ROI

• Cost per acquisition (CPA / CAC)

• Conversion rates across funnels

• SEO traffic growth and keyword rankings

• Buyer and vendor acquisition performance

• Lead quality and funnel efficiency

Required Skills & Qualifications

• 3+ years of experience in digital marketing for e-commerce or marketplaces.

• Strong hands-on experience in media buying (Google Ads, LinkedIn Ads).

• Solid knowledge of SEO and SEM.

• Proven ability to build and execute marketing strategies and plans.

• Experience using AI tools for design, video creation, and content generation.

• Strong understanding of branding and visual identity.

• Excellent copywriting and content creation skills.

• Data-driven mindset with strong analytical skills.

• Ability to work independently in a remote environment.

Preferred Experience

• Experience in B2B marketplaces or supplier-driven platforms.

• Background in industrial, technical, or multi-vendor e-commerce.

• Experience with CRM, analytics, and conversion tracking tools.

• Strong strategic thinking combined with hands-on execution.

What We Offer

• Competitive compensation based on experience.

• Performance-based incentives.

• Full remote work flexibility.

• High-impact role with ownership over digital growth.

• Opportunity to scale and shape a fast-growing marketplace.

Apply by sending your CV and portfolio to:
hr@stockonfire.com
Subject: Senior Digital Marketing Specialist – Remote